Tilt the Odds in Your Favor: Why the RLC Framew...
Some innovation "experts" like to throw around numbers like 80% of innovation programs fail. But they are counting the ones that get cancelled early. The true average number of products that reach the market every year, but have disappointing sales or poor quality, is about 40%.
This is a number that has held steady for over fifty years, despite all the design automation tools, customer-driven innovation approaches, phase-gate Product Development processes and better metrics. "Skunkworks," "radical innovation" and "disruptive / breakthrough innovation" programs have about the same failure rates, too - for the products like this that actually make it to the market.
The truth is that this number isn't getting better because none of these approaches tackle the true cause of product failures post-launch: the team is forced to make decisions too early to know how to make them well, and then don't validate those decisions until it's too late to undo them. This is the problem that the Rapid Learning Cycles framework solves, by breaking up these long, slow, painful learning cycles.
This week's Knowledge Brief describes the three ways that the Rapid Learning Cycles framework addresses this fundamental root cause of expensive, late product failures to improve the success rate for new products, by pulling learning forward and pushing decisions later.
- The Rapid Learning Cycles framework provides just enough structure to the earliest phases of innovation to pull creativity and a deep understanding of customer and market needs.
- The Rapid Learning Cycles framework helps teams identify obstacles that would cause the product to fail in late development or out in the market, so these projects can stop earlier.
- The Rapid Learning Cycles framework accelerates development for the best ideas, including the breakthrough innovations that are hard to sustain in a corporate environment.
Tilt the Odds in Your Favor: Why the Rapid Learning Cycles Framework Increases the Success Rate for Innovation
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posted Jul 5, 1:13 am (869 days ago)