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Shortest Distance Book

The Shortest Distance Between You and Your New Product, 2nd Edition

Classes and products
For someone else
Katherine Radeka
For someone else


How Innovators Use Rapid Learning Cycles to Get Their Best Ideas to Market Faster

Do your products take too long to get to market?  Does that get in the way of your company's ability to beat the competition and achieve its most important strategic objectives?

When you can get that product into customers' hands faster, you see your vision brought to life sooner.  You can beat any competition to market with your best ideas. You can shorten the time it takes before your company begins to earn money from your ideas. You can reduce development costs, making it easier for investors, executive teams and program sponsors to buy into your ideas. If your idea is meant to fail, it will fail faster, freeing you up to go on to your next idea. 

You can empower your teams to learn faster and keep their options open as long as possible with the Rapid Learning Cycles framework.  When they have a framework that supports rapid learning, they can develop products that win in the market by delivering maximum customer and business value.

The Rapid Learning Cycles framework builds on the best ideas from the Agile, Lean, and Innovation communities to develop a repeatable, flexible framework that get your best ideas to market faster. 

  • Instead of creating detailed plans that get instantly out of date, teams work in short cycles of learning that help them thrive in extreme uncertainty. 
  • Instead of locking down decisions and then being forced to live with them, teams pull learning forward and push decisions later to maintain flexibility and remove obstacles before they appear. 
  • Instead of wasting time and money on product builds that don't work, teams leverage modeling, rapid prototyping and other experimental methods to accelerate the learning they need to make good decisions that stick.

The 2nd Edition expands upon the concepts in this book with more details on key framework elements like the Core Hypothesis, the Learning Cycles Plan and how to prioritize Knowledge Gaps.  It includes major revisions, based on our field experience, to the chapters on structuring the learning cycle, metrics, program leadership and using Rapid Learning Cycles to accelerate a Lean Startup with many knowledge gaps to close. It captures the state-of-the-art best practices to help you get your best ideas to market faster.
Readers' Resources help you jump right into some experiments, organize a book study group and begin capturing your knowledge in Knowledge Gap and Key Decision reports.
Praise for The Shortest Distance Between You and Your New Product:

“RLCI has shown how to pull together a combination of agile software management techniques within a phase gate development, with a process to follow, and made it easier to ask my organization to implement it. We have had two Kickoff events and the response has been very positive.”
—Jason Anderson, Trimble Corporation, Auckland, New Zealand

“Easy to read and a must for everybody involved in improving product development.”
—Christophe Gregoir, Atlas Copco, Antwerpen, Belgium

“The Rapid Learning Cycles framework is a useful tool to challenge existing product development paradigms because it focuses on the importance of knowledge.”
—Chris Hill, Navico, Auckland, New Zealand

“The author presents a well-tested and adaptable framework for managing the thousand-and-one unknowns in new product development in a way which significantly accelerates progress.”
—Kathy Iberle, Iberle Consulting, Vancouver, Washington

“I was concerned that the R & D executives would not buy into this. But the simplicity and logic of the approach made this an easier sell.”
—Vaas Conradie, Gallagher, Hamilton, New Zealand


How to Buy eBooks:

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How to Buy Softcover Books and Bulk Orders:

 You can buy books directly from us by adding them to your shopping cart at the bottom of this page.

 We are the only source for bulk discounts, in bundles of 5 and 22 books.

  • 5 book bundle: $22.00 ea.  ($2.00 discount)

  • 22 book case:  $18.00 ea. ($6.00 discount)

 You can purchase book bundles through our web site.


More Options for Softcover Books and International Distribution!

Fulfilled by Amazon: We've established a relationship with Amazon to allow them to fulfill small quantities of the book. This will allow you to use your Amazon Prime account for shipping, and order internationally with pre-paid customs and duties, so that your packages don't get held up by Customs or your local post office. They don't offer bulk discounts, so you are better off purchasing more than five copies direct from RLCI.

International Distribution:We've published our book with Ingram, which means that it will be available on other web sites and easier to obtain for international customers, since they keep inventory world-wide, not just in the United States.

This will make it easier to purchase books from Europe, Asia, Australia and New Zealand, with shipping that is much more cost-effective. You will also be able to order the book through most university and commercial bookstores, if this is the best way for you to acquire books for your professional library.


For bulk purchases of five or more books, you are better off purchasing more than five copies direct from RLCI and our shipping and handling fees include pre-paid duties and taxes on international orders.


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