Do your products take too long to get to market?  Does that get in the way of your company's ability to beat the competition and achieve its most important strategic objectives?

When you can get that product into customers' hands faster, you see your vision brought to life sooner.  You can beat any competition to market with your best ideas. You can shorten the time it takes before your company begins to earn money from your ideas. You can reduce development costs, making it easier for investors, executive teams and program sponsors to buy into your ideas. If your idea is meant to fail, it will fail faster, freeing you up to go on to your next idea. 

You can empower your teams to learn faster and keep their options open as long as possible with the Rapid Learning Cycles framework.  When they have a framework that supports rapid learning, they can develop products that win in the market by delivering maximum customer and business value.
Do you have this book already?  Register your copy of the book now to gain access to our collection of Readers' Resources at this site.
The resources include templates, a book study guide and discussion questions, and a collection of Knowledge Briefs to deepen your understanding of Rapid Learning Cycles.
Praise for The Shortest Distance Between You and Your New Product:

“RLCI has shown how to pull together a combination of agile software management techniques within a phase gate development, with a process to follow, and made it easier to ask my organization to implement it. We have had two Kickoff events and the response has been very positive.”
—Jason Anderson, Trimble Corporation, Auckland, New Zealand

“Easy to read and a must for everybody involved in improving product development.”
—Christophe Gregoir, Atlas Copco, Antwerpen, Belgium

“The Rapid Learning Cycles framework is a useful tool to challenge existing product development paradigms because it focuses on the importance of knowledge.”
—Chris Hill, Navico, Auckland, New Zealand

“The author presents a well-tested and adaptable framework for managing the thousand-and-one unknowns in new product development in a way which significantly accelerates progress.”
—Kathy Iberle, Iberle Consulting, Vancouver, Washington

“I was concerned that the R & D executives would not buy into this. But the simplicity and logic of the approach made this an easier sell.”
—Vaas Conradie, Gallagher, Hamilton, New Zealand


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